Who is this course for?
- Entrepreneurs.
- Small business managers.
- Communication professionals.
- Young people interested in marketing.
Digital Marketing
Digital Marketing for Small Businesses
Build a clear, professional and results-oriented digital presence.
Digital Marketing
About this course
A practical course for entrepreneurs and professionals who want to promote products and services through digital channels.
Requirements
- Basic internet skills.
- A mobile phone or computer with internet access.
- Preferably owning or managing a business or project.
What you will learn
- Define marketing objectives.
- Identify the target audience.
- Create relevant content.
- Organise professional social media profiles.
- Plan digital campaigns.
- Track metrics and results.
Course content
Training programme
Digital Marketing Fundamentals
Strategy, positioning, target audience and value proposition.
Digital Presence
Website, social media, identity and communication channels.
Content
Planning, formats, calendar and audience-oriented communication.
Social Media
Page management, publishing, engagement and good practices.
Campaigns and Promotion
Objectives, targeting, budget and monitoring.
Metrics and Final Plan
Indicators, evaluation and creation of a digital marketing plan.
Practical learning
Methodology
- Analysis of real examples.
- Content creation exercises.
- Campaign planning.
- Development of a digital plan.
Certification
Certificate of participation after completion of the activities and final plan.
Enrolment and information
Ready to develop new skills?
Speak with the SOFTCODE team to learn about upcoming classes, schedules, modalities and participation conditions.